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Regaining control of enterprise data

Industry experts discuss the growing value of Master Data Management solutions and practices.

It happens all the time:

  • Enterprises send the same marketing materials to the same audience multiple times.
  • They purchase assets they already own.
  • They fail to understand their customers’ purchasing history and preferences, and deliver poor experiences as a result.
  • And they leave money on the table by not recognizing and pursuing business opportunities.

Enterprise data is commonly stored in different silos, managed by different platforms, and consumed by different applications. As a result, manual processes, duplication of effort, and inconsistencies abound.

“The problem is universal,” says Anil...

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